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The ultimate resource for marketing professionals
Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world.
Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways.
Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
- Sales Rank: #275515 in eBooks
- Published on: 2015-05-20
- Released on: 2015-05-20
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
good book but not available on amazon kindle voyage
By Ben
good book but not available on amazon kindle voyage. It would be good if kindle books were available on kindle readers....
0 of 0 people found the following review helpful.
Three Stars
By Amazon Customer
Could have made it easier to pick through all the chapters they have
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