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Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing, by Janet Fouts
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With the firehose of information on the internet, how does a marketer stay sane? How can we be effective, enjoy our jobs and have real communication with the people that we want to connect to?
If you’re a marketer who feels overwhelmed by all the new roles getting thrown at you, mindfulness will increase your efficiency and help you be happier at your job.
If you’re already using mindfulness practices in your life, this book will give you new insight on how to use mindfulness in marketing and tested social media marketing tips that will help pull it all together. You’ll��also learn a few things about social media marketing along the way.
Bottom line?
Mindful Social Marketing will teach you how to use mindful business practices to be more focused, present, effective and happy at your job.
- Sales Rank: #938719 in Books
- Published on: 2016-02-10
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .30" w x 5.98" l, .43 pounds
- Binding: Paperback
- 140 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
The Art Of Mindful Socail Media -- Or How To Do More Good With Less
By Steve Farnsworth
I had the privilege to read an advanced copy of this book. I have to say as someone who practices mindfulness I was a little skeptical about a mindfulness and social media book. Janet is a great writer, and does a superb job of thoughtfully connecting the practice of mindfulness and using social media. For everyone tasked with managing or using social media, this is a very valuable read. She lays out great insight and advice about how to make your social media posts more engaging by just paying attention. Something that most social media practitioners too often forget. I recommend that you buy two copies. One to read and keep on your shelf, and one to give as a gift.
1 of 1 people found the following review helpful.
Mindful and Social...Be real, genuine and attract others through authenticity.
By Miki Hirabayashi
“Mindful Social Marketing” goes beyond advice for Social Media enthusiasts, professionals, and connoisseurs, because it is a doorway to introspective exploration and awareness helping us recognize and appreciate the practice of Sincere and Mindful Social Media Engagement.
The world is filled with Relationship and Social Media “Experts,” “Kings/Queens,” and “Authorities” who advise best practices for Social Media victory, and they flood you with their books, blogs, and keynotes. This coaching excess does not empower, and eventually, the material ends up abandoned on the bookshelf waiting for the next best seller to come along.
What I enjoyed most about “Mindful Social Marketing” is Janet’s genuine tone and wholehearted advice throughout the book. The chapters evolve gracefully to the next and are filled with relevant advice, examples, and questions to stimulate all levels of Social Media proficiency and to encourage the discovery of internal and external strengths to define your personal brand and natural communication style for Social Media.
“Mindful Social Marketing” is inspiring and will be our guide to Social Media advancement. Simply put…Thoughtful, Generous, Profound, Compassionate, and Authentic.
1 of 1 people found the following review helpful.
A must for any marketer looking to be effective in today's digital media landscape.
By Megan E Keane
Whether you're a marketer by trade or not, this book is a must-read to learn how to stay relevant - and sane - in a connected world where we're bombarded by constant information and messaging. I know, you might be thinking, "Mindfulness sounds like a great concept, but who has the time for sitting in lotus when you're struggling to stay on top of it all?" On the contrary, Janet Fouts explains how mindfulness is the key to not only improve your effectiveness as a marketer, but also to make meaningful connections in your work and find balance in your life. The good news is that you don't have to spend hours on a meditation cushion! This book shows you how you can incorporate mindful moments into your work, from your day-to-day customer interactions to planning your long-term marketing planning, and is chock-full of resources and examples to inspire and guide you. So take a deep breath...and dive right into this insightful guide.
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